Celebrating 50 Years of Trek Bicycle – A Legacy of Innovation, Immortalized in Art

We will create a custom life story art piece for you, for FREE

If you like it and agree to share/post it on your social media :)

From a humble red barn in Waterloo, Wisconsin in 1976 to a global cycling leader, Trek has spent five decades pushing what’s possible; on the road, on the trail, and in the everyday ride. From hand-brazed steel frames to OCLV carbon breakthroughs and modern e-bikes, Trek’s story is one of restless innovation, community, and getting more people on bikes.

As you mark this incredible milestone, Sagen will honor Trek’s heritage through a one-of-a-kind custom art piece, a visual timeline of 50 years that captures the spirit of adventure, engineering, and human performance behind the red shield.

The Concept (How We Honor Your Legacy)

  • Custom, handcrafted artwork spotlighting Trek’s most iconic moments—from the first 1976 frames in Waterloo to the OCLV carbon era, game-changing platforms like Madone and Fuel EX, and today’s e-bike leadership.

  • A beautifully designed visual timeline charting growth from a small Midwestern workshop to a brand ridden worldwide.

  • Premium, display-ready presentation for headquarters, retail environments, social, anniversary activations, and commemorative branding.

Examples of Life Story Art Pieces We’ve Done →

  • Here are some pieces we’ve done and an idea of what the style of your piece could look like (ultimately the branding, aesthetic, and type of artwork will be up to you). See our full gallery of our pieces here.

  • Your piece will be hand drawn completely from scratch by one of our dedicated artists with consistent updates on progress.

  • Brand-true design aligned to Trek’s visual identity (colors, typography, iconography) and your preferred milestones and models/eras.

The process & next steps:

1) Kickoff – Share your key moments, assets, and approvals.

2) Design – We craft your 50-year art piece for FREE (final delivery after sign-off).

3) Delivery – You’ll receive the full-resolution artwork to use for social, web, retail, media, and prints. Please credit/tag @sagen.life when posting/sharing.

Why Sagen?

We turn legacies into living, shareable art. Your story deserves to be seen, felt, and remembered — not just archived.

Ready to mark 50 years of changing the biking industry with purpose?

Email me at chris@sagen.life to start your anniversary piece.