Celebrating 50 Years of Trek Bicycle – A Legacy of Innovation, Immortalized in Art

From a humble red barn in Waterloo, Wisconsin in 1976 to a global cycling leader, Trek has spent five decades pushing what’s possible—on the road, on the trail, and in the everyday ride. From hand-brazed steel frames to OCLV carbon breakthroughs and modern e-bikes, Trek’s story is one of restless innovation, community, and getting more people on bikes.

As you mark this incredible milestone, Sagen will honor Trek’s heritage through a one-of-a-kind custom art piece—a visual timeline of 50 years that captures the spirit of adventure, engineering, and human performance behind the red shield.

The Concept (How We Honor Your Legacy)

  • Custom, handcrafted artwork spotlighting Trek’s most iconic moments—from the first 1976 frames in Waterloo to the OCLV carbon era, game-changing platforms like Madone and Fuel EX, and today’s e-bike leadership.

  • A beautifully designed visual timeline charting growth from a small Midwestern workshop to a brand ridden worldwide.

  • Premium, display-ready presentation for headquarters, retail environments, social, anniversary activations, and commemorative branding.

Example Art for Trek’s 50th Anniversary →

  • Here are some draft examples of what your custom piece could look like (ultimately, the style/aesthetic will be up to you).

  • Your piece will be hand drawn completely from scratch by one of our dedicated artists (no AI will be used in the final artwork).

  • Brand-true design aligned to Trek’s visual identity (colors, typography, iconography) and your preferred models/eras.

The process & next steps:

  1. Brand Story Session – Fill out the form below or email me directly at chris@sagen.life to schedule a call so we can align on Trek’s legacy, audience, and the moments that matter most.

  2. Custom Artwork Design – We craft a museum-worthy piece embodying 50 years of Trek innovation and impact. We won’t deliver the final artwork until you sign off on the final artwork..

  3. Premium Print & Delivery – Your high-quality framed artwork arrives ready to display. Digital artwork is sent to use for your website, social media, merchandise, and additional prints.

Simply click the button below to get started or email me directly at chris@sagen.life

Each piece is $5 per square inch. You choose the size—the larger the piece, the more depth and detail we can include.

Your bikes have moved the world forward—now let’s turn your history into art.